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ABOUT SUGARBABY


An irresistible Australian owned company originally founded in 1998.



The SugarBaby mission is to help customers to look and feel their best. The creative founders both maintain that beauty products are not just external – it’s all about attitude, they believe customers want quick fix beauty products that perform but they also want to relate to the foundation and the creation. SugarBaby prides itself on providing consumer branded lifestyle goods that are based on innovation and passion with fabulous creative imagery and innovative quality formulas. “Our customers really appreciate the magic of the brand.

We want our customers to buy into the image and the lifestyle as well as enjoying premium products”, says Product Director Lizie. Already well established with beauty editors, the brand has enjoyed international and national success. Enjoy the journey with us, it's time to get away – experience SugarBaby